Association of Women in Yachting

Be a part of something powerful…

 

Until now, the Yachting industry has been one of the only areas of commerce without a specific female only network/support mechanism in place. JPMA have therefore founded the Association of Women in Yachting. It is still very much a work in progress, but in essence, the AWY will provide a resource for professional women in the yachting industry to network and surround themselves with like-minded female industry leaders.

 

“In a traditionally male environment, the Association of Women in Yachting provides a networking platform for professional women in the yachting industry.”

 

As the AWY is still in its infancy, our website is currently under construction. In the meantime, we’ve created a facebook group, which we would like to invite you to join, as it will provide a forum for discussions between members and can help us to develop and take the AWY in the right direction – visit our facebook group.

There is so much potential in the AWY, and we’re excited by what the future holds for the Association and its members. We’re planning a launch event to be held in Spring 2019, and hope to hold events throughout 2019 and beyond.

For more information or to request membership of the organisation, please contact Anna Percival-Harris on members@womeninyachting.co.uk

 

Our Directors and Honorary Members

 

Anna Percival-Harris – Managing Director JPMA/Hoylake Sailing School Ltd.
Founder & Director of Association of Women in Yachting.

Anna learned to sail at the age of 8, but set her sights on a career in the performing arts rather than going to sea.

She worked with her late father, Captain John Percival, to establish Hoylake Sailing School in 1996, during the first year of her Performing Arts Management degree at Liverpool Institute for Performing Arts. She worked in the organisation between semesters whilst at LIPA.

After graduating, Anna worked for a regional radio station in sales & events, before moving on to become Events Manager for a company providing in-house training in the Public, Private and Voluntary sectors.

She returned to the family business in 2004 and developed the organisation to become incorporated in November 2006 and begin trading as a limited company on 1st January 2007.

Since then,  Anna has worked as Managing Director, developing JPMA/HSS Ltd into the largest privately owned maritime training provider delivering training to the ‘small craft’ commercial sectors including Superyachts and Workboats. The organisation delivers more than 40 maritime courses accredited by either the Maritime and Coastguard Agency, an executive agency of the Department for Transport, or the Royal Yachting Association.

Anna has 3 young children, which makes for an interesting work/life balance!

 

Emma Oakden – Reception/Administrator, JPMA/Hoylake Sailing School Ltd.
Director of Association of Women in Yachting.

Emma graduated from the University of Liverpool with a degree in Geography and from there undertook a Law conversion course. She practiced as a commercial lawyer in a major international law firm until taking a career break to have a family.

Emma’s return to work saw her enter the yachting industry, working for JPMA/Hoylake Sailing School Ltd, a leading crew training provider. She has spent the last 3 years learning about the industry from the grass roots up, and she is looking forward to her future with the Association of Women in Yachting.

 

Jessica Pegg – Senior Relationship Consultant, Yachting Pages Media Group.
Honorary Member of Association of Women in Yachting.

Jessica gained her Bachelor Degree with QTS in 1997 and spent the next 10 years working as a Primary School teacher, specialising in Music. After a couple of years at a school in Bristol she moved to Valencia, where she embraced the Spanish way of life to the full. During her 6 years in Valencia, as well as teaching at the International School, she learnt to speak the language fluently & studied for the DELE Nivel Superior. On her return to the UK she continued teaching for another year and a half, before deciding on a career change.

Apart from wanting to incorporate her love of all things Spanish she had no idea what to do. Whilst scouring the internet and speaking to agencies she stumbled across Yachting Pages. She somehow managed to persuade the founder Steve Crowe and the then Sales Manager to give her an interview during which, with no sales experience; no prior knowledge of the yachting industry and virtually no computer skills, she convinced them that she was their ideal new sales executive. The rest is history!

Over the next few years she worked tenaciously, learning the industry & the YPMG products and honing her Sales & IT skills. All her hard work was noticed and she has won various company awards including:

Highest new business revenue in 2010, 2011 and 2012;
Most new business clients in 2010, 2011, 2012, 2013;
Highest % client retention in 2012, 2013, 2015, 2018;
250k club in 2009-2013, 2015, 2016;
Best online sales in 2012 – 2016.

Jessica was made a sales team leader in 2011. She spent 2 years in this role, helping members in her team and assisting the sales managers with training, mentoring and team progression. Jessica really cares about her clients and believes that her strength lies in understanding their needs which has given her consistently high client retention rates.

Since the birth of her two children in 2013 & 2016, Jessica has returned to work, part time, as a Senior Relationship Consultant. She relinquished her role as team leader in order to maintain a sustainable work/ life balance whilst her two boisterous, Spanish speaking boys are growing up.

She has now relocated back to her home town of Rugby and continues to fly the Yachting Pages flag from her remote work office.

 

Joey Meen –  Director of Training Development and Certification, PYA. CEO, GUEST Program.
Honorary Member of Association of Women in Yachting.

Joey has been actively involved with education and training development, certification needs and career advice for yacht crew for over 28 years.

Joey started her career in yachting in 1990 running an RYA school in the UK before arriving in France in 2002 to oversee the training departments at Freedom Yachting & Bluewater Yachting before setting up her own business ASKJOEY in 2005.

ASKJOEY ran for 12 years, offering advice and guidance with the training structures, certification needs and career planning for the Deck, Engineering, Interior and Chef Crew, whilst working closely with regulators such as the MCA, RYA and PYA, representing yacht crew from all onboard departments.

Joey has been active within the PYA Council since 2005, being appointed as Honorary Secretary, then heading the CPD working groups, to Director of Training Development and Certification and is now the appointed CEO for the GUEST Program.

Her experience on the front line of yacht training development has included attending internal meetings such as the MCA Yacht Qualification Panel, the IAMI Small Craft working group and heading the Continuous Professional Development Workgroup for the PYA.

Joey has been instrumental in initiating a number of training development projects in conjunction with the industry, projects such as the development of the RYA Personal Watercraft Safety Course for superyachts in 2004, the PYA/RYA Superyacht Tender Operations Course in 2015, as well as working with the MCA on the Ships Cook Assessment, and the GUEST Interior Crew Training and Certification platform; to name a few examples.

Joey took the lead on the interior training program GUEST initiative in 2008 and is committed to being the backbone of the project, continuing to manage the development, operations and administration of GUEST, working with the trainers, industry professionals and crew to ensure that the value and standards of the GUEST Program are upheld and maintained for the future of training in the Interior Department.

 

Zara Tremlett – previously Marina Manager, Phuket Yacht Haven.
Honorary Member of Association of Women in Yachting.

Zara was, until May 2018, the Marina Manager at Phuket Yacht Haven. She co-managed the 320-berth marina on the northeast coast of Phuket since 2002 and in 2016 became the sole manager.  Zara has been involved in all stages of development at Yacht Haven, putting the marina firmly on the International Map. Prior to this she had a development and management role at Harbour Village Marina, Bonaire, in the Caribbean.  In 2016 Zara was awarded Certified Marina Management (CMM) status; She is the first female to receive this recognition in the Asia region (one of about 250 Internationally).  In addition to CMM status, Zara holds STCW 2010, RYA qualifications, has worked on various yachts & completed a World circumnavigation. Zara is currently an author for the Superyacht Services Guide, SE Asia.

Zara has been the secretary of the Thai Yachting Business Association, is involved with AUSTCHAM and a passionate advocate of environmental, educational and safety concerns. She studied at the “Science & Practice of Stud & Stable management in the Thoroughbred Industry” at the College of W. Oxfordshire.

 

Carey Secrett – Marketing & Development Manager, PYA.
Honorary Member of Association of Women in Yachting.

Having graduated from the University of Bristol with a degree in Politics and International Relations, Carey started her career working as a management consultant for a leading financial firm. She spent 4 years working all over the world on a wide range of strategic projects to build or redesign financial institutions.

The onslaught of the credit crunch changed the landscape of the industry and led to the spontaneous decision to move to the South of France for a few months (for a bit of a ‘career break’!). However, she never left, and has since spent the best part of a decade working in the yachting sector in Antibes. Since joining the PYA team in 2015, she has been instrumental in modernising the only association committed to representing yacht crew. In addition to being responsible for marketing and events, Carey has been at the forefront of many of the initiatives and developments the PYA has embarked on in recent years on behalf of crew.

She continues to put in place strategic partnerships with a range of key industry players with the aim of furthering the positive work the PYA does in yachting. She is passionate about the missions of the PYA to protect the interests of international yacht crew and promote professionalism in the industry.

 

Julie Davies – Centre Manager, JPMA/Hoylake Sailing School Ltd.
Honorary Member of Association of Women in Yachting.

Julie attended Elliot Clarke School of Dance and Drama, and her ambition was to become a professional dancer on a cruise ship. After pausing to start a family, Julie chose a shorebased career, and has worked in various industries. She has been Manager of a well known hair salon, and also worked as a Disability Sports Development Officer for Wirral Borough Council.

Julie joined JPMA/Hoylake Sailing School as Centre Administrator in 2007, and is a member of their Business Development Team. Julie was promoted to Centre Manager in 2015 and has since then assisted MD Anna Percival-Harris in the running of the organisation. Julie is an SQA and IAMI exam officer, administrating all written exams for students at the training centre.

Julie runs a wheelchair dancing club, ‘Hot Wheels’, which is now in its 17th year. Julie won a BBC Christmas Star Award in 2017 for her work with Hot Wheels, and was also nominated for the Cheshire Woman of the Year in 2017.

 

Chantal Flashman – Interior Manager, Imperial Yachts.
Honorary Member of Association of Women in Yachting.

Chantal was born in Holland and spent her youth riding horses and sailing with her Father.

She knew she wasn’t someone who could sit in an office day in, day out and began working in restaurants and hotels to afford her horse addiction. As soon as it was possible she gave up on her original career choice of business and law and moved to the hospitality side.

She eventually switched the cold weather for the warmer winds and waters of Palma de Mallorca at the age of 22.

Chantal spent the next 10 years on several different sailing and motor yachts cruising the Med and Caribbean as Stewardess, Chef and Chief Stewardess, before meeting her husband 14 years ago. After working together for a couple years on board they moved to working ashore, going into the construction side of yachting.

This led to Chantal being approached 9 years ago by Imperial Yachts to start their interior department. This is a side of yachting she thoroughly enjoys, as she is still able to work with lovely young poeple on board amazing large yachts.

 

Lucy Jones – Captain.
Honorary Member of Association of Women in Yachting.

Lucy grew up in Brisbane and in 1999, at 21 years old, moved to Airlie Beach. That small move set her on a path she could never have imagined. She began working for a cruise company, doing daily trips out to the Great Barrier Reef and ferrying people around the Whitsunday Islands. After 2 years she decided it was time to head overseas.

Lucy wanted to travel, but didn’t relish the idea of being a ‘broke backpacker’, so decided that a year or two in yachting would be fun. She found out about the industry through work colleagues, one of whom was now in Fort Lauderdale. In early 2001 she jumped on a plane, signed up with all the agencies in town and within 3 days she was stepping on board a 36m yacht as a Deck/Stew, bound for New York and New England the next day.

She decided early on that she wanted to be on deck full time, and was blessed with some truly great Captains who believed in her, even when she didn’t. They taught her and encouraged her, and by 2003 Lucy had a Yachtmaster qualification. When the mate on board her 36m expedition yacht left, Lucy took over her position, logged every bit of sea time she could, and did courses whenever time permitted. Lucy gained her OOW <3000gt in 2004, and her Master <3000gt in 2007. She went on to Captain a 32m Sunseeker for 2 years, and has worked as First Mate on yachts ranging from 35 to 73 metres. She has crossed the Atlantic 10 times and finally made it to the Pacific for her last season in 2015.

Lucy retired from yachting in January 2016, and is now a Futures Trader. This allows her to continue travelling whenever she gets itchy feet!

“Yachting gave me some of the best times of my life and I will always miss the camaraderie of a great crew and those ocean crossing days when there’s nothing but you and the big blue.” 

 

Carrie Plummer- Group Operations Manager, Yachting Pages Media Group.
Honorary Member of Association of Women in Yachting.

Carrie is based in Bristol in the UK.  Her diverse role oversees all of the day to day operational management within the YPMG. As second in command within the business she also oversees the HR function and business strategy planning.

Prior to joining Yachting Pages, Carrie had a long and successful career within the financial services sector, however in 2008, prior to the financial crisis, she decided to take a change in direction and commenced a career within the NHS.  Starting in a front line role in the community working with palliative patients, Carrie progressed to working within Cardiac Theatre as part of a surgical team.

After a short break to support her family, Carrie joined Yachting Pages in 2013 and has been promoted numerous times within the business, achieving Employee of the Year in 2015. Carrie has successfully project managed numerous international shows and events for the company around the world, whilst building on the brand and increasing exposure.  To support her further learning within the industry she completed her Diploma in Superyacht New Builds with the Maritime Training Academy in mid-2017.  This continued love of learning resulted in Carrie completing her Prince 2 certification in the Summer of 2018. With a passion for learning and an active advocate for promotion of women within business, Carrie is embarking on a Law degree in January 2019.

When not at work Carrie spends her time at home with her partner and two grown up daughters.

 

Amilee Luke – Chief Operations Officer, Bluewater Crew Training USA.
Honorary Member of Association of Women in Yachting.

Amilee “Ami” Luke is the Chief Operations Officer at Bluewater Crew Training USA in Fort Lauderdale, Florida. Ami’s leadership oversees all day to day operations at the training centre. Among many achievements, she is directly responsible for creating one of the Superyacht industry’s leading MCA Master, Chief Mate and OOW Oral Prep Programs. In 2017 Ami orchestrated and directed the implementation of BCT USA’s Lloyd’s ISO 9001 Quality Management System. Her maritime background stems many years and along with her husband Brian, which included owning a charter yacht company and several yachts up to 27 meters. Together they have shared their love and knowledge of the maritime industry with each other over the last two decades.

Amilee has operated at the executive level for over twenty years and has an extensive business background in operations and HR. She inherently understands that employees are the most valuable asset within an organization and she is equally driven by the unrelenting pursuit of customer satisfaction and quality control. Through her extensive knowledge of the MCA’s licensing and certification structure, Ami has personally assisted hundreds of crewmembers worldwide with career advancement and guidance.
When not in the office, Amilee enjoys the occasional golf game, fitness and planning new travel adventures with her husband, kids (although they are grown) and 3 dogs!

 

Bridget Featherby – Crew Administrator, Yacht Management Dept, Camper & Nicholsons.
Honorary Member of Association of Women in Yachting.

Bridget grew up on a farm in a small village in Yorkshire, and went to college in both Nottingham and Leeds, studying Retail Management and Display followed by Sales and Marketing respectively.

She discovered yachting by accident, whilst on holiday, and this led to a 15 year career working on yachts travelling throughout the Mediterranean, Caribbean and Pacific.  She particularly enjoyed the challenge of new build and refit situations which she was fortunate to be involved with.

When it became time to put down roots, she chose France as her home and using her experience gained aboard, she worked for various supply companies in sales and marketing, followed by a 10 year stint with the Professional Yachting Association as Office Manager, which she enjoyed tremendously, and which was very challenging at times having to juggle many balls!

Bridget now enjoys her current position with Camper and Nicholsons in the Yacht Management Department and feels that her good all round knowledge of the industry and contacts make her an asset to the team. Her main responsibility is handling the crew paperwork for the ISM, ISPS and MLC2006 compliant vessels.

“Yachting was traditionally  a ‘man’s world’ but over the years I have seen many changes with more and more females taking predominant positions, Captains, Engineers, Sales Brokers and Management to name a few. I feel that this is a big step forward and think that this Association will help enormously to bring these ladies together.”